Ashwamedha Yagya as Interpreted by Pandit Shriram Sharma Acharya: A Unique Experiment in Mass Communication: पंडित श्रीराम शर्मा आचार्य द्वारा विवेचित अश्वमेध यज्ञ : जनसंचार का एक अनोखा प्रयोग

Abstract

Yagya is the primordial symbol of Indian culture. In Sanatan Dharma, Yagya holds special significance, and no religious or ceremonial act is considered complete without it. The first mantra of the Rigveda begins with a prayer to Agni (fire), where Agni is referred to as the priest. In the Vedic era, Gayatri worship and Yagya were considered complementary, with Gayatri being regarded as the mother and Yagya as the father. Among the ancient scriptures, the Ashwamedha Yagya is considered the most significant. While it has been associated with animal sacrifice, evidence for this practice is rare. References to it can be found in the Rigveda, Shatapatha Brahmana, Mahabharata, and Ramayana.

Pandit Shriram Sharma Acharya described the Ashwamedha Yagya as a spiritual experiment aimed at ecological balance and environmental purification. The purpose of this research is to present his Yagya events as a medium of mass communication. Through platforms like discourse forums, Yagya venues, literature centers, and exhibitions, contemporary ideas and principles are disseminated. Yagya fosters a sense of community, righteous actions, and selflessness, inspiring positive change in society and the nation. The Ashwamedha Yagya, as interpreted by Acharya Ji, serves as a unique medium of mass communication.